![]() ![]() The LIFT Analysis revealed several areas that were contributing to poor a conversion rate: This included an in-depth analysis of the PluralEyes® landing page using the WiderFunnel LIFT Framework ™ along six dimensions: WiderFunnel used its proprietary Kaizen Method™ to plan and execute the PluralEyes® Conversion Optimization strategy. Management wanted to redesign the landing page for the PluralEyes® software to increase the free trial uptake rate, but lacked the internal resources and/or expertise in developing a sustainable experimentation strategy and clear hypotheses that would measurably improve the conversion rate.Īs a result, Singular Software turned to WiderFunnel, a full-service Conversion Optimization testing agency, to improve the conversion rate on its PluralEyes® landing page. However, management also knew that in order to have more “buyers,” they needed plenty of “triers.” First and foremost, Singular Software management needed to lift the initial conversion rate for the free 30-day trial versions and get editors to put the software through its paces. Their online marketing strategy of driving prospects to download free trial versions of PluralEyes® software reflected that insight. The Business Needįrom experience, Singular Software management knew that once editors realize how much time and effort they save by using PluralEyes® along with their favorite video editing software, they buy the product. By analyzing audio information, PluralEyes® synchronizes audio and video clips automatically, without the need for timecode, clappers or any special preparation. Singular Software’s flagship product, PluralEyes®, dramatically cuts the time and effort needed to edit multi-camera, multi-take and dual-system audio productions. And perhaps best of all, the results stumped the client and the experts! The Client: Singular SoftwareĮstablished in 2008, Singular Software are pioneers in the development of workflow automation applications for audio and video editing professionals. Their new landing page design is a scientifically proven performer, and will pave the way to future hypotheses, tests, and incremental improvements. WiderFunnel helped us every step of the way through that tricky process, the results were great and we implemented the changes right away.”ĭiscover how Singular Software leveraged Conversion Optimization testing to increase free trial downloads of their PluralEyes® audio and video synchronization software by 17.4%. The real world is full of surprises and it’s only through actual testing that you can know. We guessed which would be the most successful and were quite pleased to be proved dead wrong. The suggested test variations were something we would not have come up with ourselves. But finding problems is one thing, fixing them is another. “When I saw the LIFT Analysis, I was impressed with the insightful critique that had been done. ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |